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AI in Hotel Revenue Management: Data is Key, But Intuition Wins In this article, we will explore… AI in Hotel Revenue Management: Data is Key, But Intuition Wins This is one article I’m genuinely thrilled to write — because revenue management is the bread and butter of any hotel business. It drives not just occupancy and rates, but long-term brand value, guest loyalty, and ultimately, profitability. Unfortunately, in many properties I’ve seen, this critical area is often sidelined to just the revenue manager, without full engagement from the General Manager or leadership team.That’s a costly oversight. Mr. Philip Cyril Raj, seasoned Hotelier Revenue Management Is Not a Solo Game Revenue decisions must be grounded in data, yes — but also in strategy, vision, and market understanding. AI-powered revenue tools offer tremendous support by processing massive datasets, identifying trends, and forecasting demand. But if that’s where the involvement ends, the property is likely leaving money — and brand equity — on the table. This works fine when:• The city’s demand is strong,• Your product and location are top-notch, and• Your reviews are glowing. But what happens when the market turns? When supply exceeds demand? Or when your hotel’s true value is misunderstood? The Airline Pricing Model Isn’t Enough Hotel owners, understandably, want high occupancy and high rates. Many embrace the airline-style pricing strategy — higher rates during peak demand. But consistency is just as important as profitability. That’s where many fail. Let me ask you:When your hotel is sold out, who do you turn away — the high-paying first-timer or your loyal repeat guest who pays a steady, moderate rate?For me, the answer is always the loyal guest. But traditional revenue strategy may say otherwise. That’s a critical disconnect. Case Study: When Dropping Rates Damages the Brand During COVID-19, I consulted for a luxury boutique hotel that had dropped its rates to budget-hotel levels. Understandable in tough times? Maybe. But here’s what happened:• It attracted the wrong market segment• Repelled loyal, quality-driven guests• Demoralized staff, and• Shifted service delivery downward The brand lost its identity. It wasn’t just about price — it was about perception and emotional value. Something AI tools can’t always capture. Revenue Management Is Not a Solo Game When I came on board, I doubled the rates — during the same pandemic period. The leadership team thought I was out of my mind. But I believed in three things:1. The product had intrinsic charm.2. The service could support the price.3. The sales and positioning were misaligned. Within a week, everything changed:• Higher average rates• Stronger occupancy• A new, more aligned market segment The emotional value of the property — the kind that doesn’t show up in Excel sheets — began to shine again. Beyond AI: The Missing Piece in Revenue Tools Every AI-powered tool in revenue management must be paired with: • A deep understanding of market volatility• Sensitivity to guest behavior and psychology• Adaptability to geo-political and economic shifts AI can crunch numbers, but it can’t replace emotional intelligence or human judgment. Relying purely on automation is a dangerous shortcut. Key Takeaways for Hotel Leaders • Revenue strategy is a leadership issue, not a departmental one• Repeat guests matter — even when higher-paying options appear• Emotional value is real — and should influence your rate strategy• AI is a powerful tool, but it’s just that — a tool• Leadership must remain involved, not just in decisions, but in monitoring and course correction In Conclusion Hotels don’t win with data alone. They win with a balanced blend of smart systems, sharp strategy, and sincere human insight. AI should enhance, not replace, the art of revenue management. Let’s use AI as a co-pilot — not the one flying the plane. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

How To Improve Direct Website Bookings vs OTA Bookings In this article, we will explore… How To Improve Direct Website Bookings vs OTA Bookings This is often asked and debated. While some hoteliers have given up the war against OTA’s, there are other more dedicated and determined hoteliers who refuse to let OTA’s take away a bulk of the hotel’s revenues. As such, there a a number of tools and metrics which can be deployed but mostly, just simple analytics and action. Firstly, to improve direct bookings, the key would be to have a good booking engine like Qikinn and a workable and mobile responsive website. Some of the actions to implement then would be as follows: 1. Website Analytics • Use tools like Google Analytics to track page views, bounce rates, and time spent on your booking pages. • Monitor conversion rates from your booking page to successful bookings. • Track user behavior within the booking process to identify potential friction points. • Set up goal tracking in Google Analytics to monitor completed bookings as a conversion. 2. Booking Engine Data • If your booking engine provides data, analyze the source of bookings (direct vs. OTA). • Track the number of bookings originating from your website. 3. Referral Traffic • In your analytics, check the traffic sources that lead to your booking page. • Identify if social media, email campaigns, or other marketing efforts are driving direct bookings. 4. Unique Booking Links • For specific promotions or marketing campaigns, create unique booking links to track their effectiveness. 5. Email Marketing • Track opens, clicks, and conversions from your email campaigns to your booking page. Next would be actions need to Improve Against OTA Bookings: 1. Website User Experience • Ensure your website is mobile-friendly and easy to navigate. • Make the booking process simple and intuitive. • Highlight your best images and room descriptions. 2. Search Engine Optimization (SEO) • Optimize your website for relevant keywords to improve search engine rankings. • Ensure your website is listed on Google Business and includes a direct link to your booking page. 3. Loyalty Program • Implement a loyalty program to incentivize repeat bookings. • Offer exclusive perks and discounts to loyalty members. 4. Rate Parity • Maintain competitive pricing with OTAs, or offer better deals for direct bookings. • Communicate price parity clearly on your website. 5. Direct Booking Promotions • Offer discounts, packages, or exclusive amenities for direct bookings. • Promote these offers on your website and social media. 6. Build Trust • Showcase customer testimonials, reviews, and awards. • Respond to reviews promptly and engage with guests. • Collect reviews through automated emails after guest stays. 7. Personalization • Personalize your website based on customer preferences and past behavior. • Use email marketing to send targeted offers and updates. 8. Reputation Management • Actively manage your online reputation on review sites. • Respond to negative reviews and address concerns promptly. 9. Leverage OTA Insights • Utilize OTA data and analytics to understand market trends and competitor strategies. • Identify areas where you can improve your own offerings. 10. Streamline Operations • Automate tasks like email responses and booking confirmations. • Improve your internal processes to enhance guest experience. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

The Tariff Challenges for Hotels In this article, we will explore… The Tariff Challenges for Hotels The whole world is now grappling with increased tariffs which have been imposed by the USA. How and what will this mean for Hotels? As countries struggle to cope with the imposition of new taxes on goods, the supply chain impact will have repercussions for every business. For the Hospitality industry, some of the expected impacts which we can foresee will be:  1. Increased Cost of Imported Goods Most hotels depend on a lot of imported goods, including Food, Furniture, Electronics, Fixtures, and Fittings. The cost of importing such items will increase the prices of such goods, which will, in turn, affect the operational costs for Hotels. Hence, this will result in decreased profits for the Hotels or inadvertently higher guest room rates. 2. Slowdown in Travel When prices of goods and supplies increase, this affects all businesses, and as a result, consumer spending decreases in the short term. With higher costs in airfares, transportation, accommodation, food, etc, it will have an impact on people travelling, and hence, hotel occupancies are affected. 3. Delays in Construction & Renovation With higher costs, asset managers will be examining all expenses and projects in progress or planned. Some projects may even end up being financially unfeasible, whilst ongoing projects may be phased out more gradually to accommodate the lack of funds and rising costs.   4. Hotels Increasing Room Rates? When Costs go up, it is only natural for Hotels to increase room rates. However, this is again limited to market demand and supply. Bearing in mind that most countries have built up a fairly sizeable room supply, this eventually also leads to increased competition and possible price war! This would be a similar situation when hotels were faced with SARS or Covid and had to reduce rates to get customers. Hence, increased costs need not necessarily mean increased room rates, but it could mean further losses with reduced occupancies, higher costs, etc. Key Takeaways: The Tariff Wars have created a new challenge for all businesses globally. This inadvertently leads to many situations which need to be managed carefully, depending on which market the business is focused on. However, the basic fundamentals in cost management, supply chain rationalization, reduced demand, etc., will all impact in the overall operations daily. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

The Comprehensive Accounting Solution for Hotels In this article, we will explore… The Comprehensive Accounting Solution for Hotels Web Prol’IFIC is a comprehensive back-office and accounting software solution tailored for the hospitality industry, including hotels, restaurants, and membership clubs. It enhances hotel performance by streamlining financial operations, optimizing inventory management, and facilitating centralized control across multiple properties. Key Benefits of Web Prol’IFIC for Hotels 1. Integrated Financial Management Web Prol’IFIC automates essential accounting tasks such as purchase and consumption journals, cost allocations, and bank reconciliations. It adheres to the Uniform System of Hospitality Accounting, ensuring standardized and accurate financial reporting across departments and properties. 2. Centralized Operations for Hotel Chains For multi-property hotel chains, Web Prol’IFIC offers centralized purchasing, inter-unit accounting reconciliation, and consolidated financial reporting. This centralization reduces operational costs and enhances efficiency by leveraging shared services and resources. 3. Enhanced Inventory and Cost Control The software provides advanced inventory analytics and food & beverage costing modules. It helps in identifying slow-moving stock, optimizing re-stocking policies, and tracking production and consumption of semi-finished goods, thereby improving cost control and reducing waste. 4. Mobility and Remote Accessibility Web Prol’IFIC includes mobile web applications that allow staff to perform tasks such as approving purchases and recording receipts from any location, subject to security policies. This mobility enhances operational flexibility and responsiveness. 5. Seamless Integration with Third-Party Systems The software is designed to integrate with various third-party Property Management Systems (PMS), Point of Sale (POS) systems, and other invoicing or cost recognition systems. This interoperability ensures smooth data flow and minimizes manual data entry. 6. Paperless Operations By digitizing documents and enabling electronic approvals, Web Prol’IFIC supports nearly paperless operations. This not only reduces environmental impact but also lowers transaction processing costs. With its comprehensive features and proven effectiveness in over 600 international sites, Web Prol’IFIC stands out as a robust solution for hotels aiming to enhance operational efficiency and financial performance.  Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

Monetizing Lost Rooms Into Ca$h In this article, we will explore… Monetizing Lost Rooms Into Cash Monetizing Lost Hotel Rooms Hotels Lose an Average of 35% Room Nights a Year! That’s 12,775 Unoccupied Room Nights a Year for a 100 Room Hotel = Perishable Inventory Hotels are never full 365 days a year! Hotel occupancies are currently projected to be an average of 65% All unsold rooms are Perishable Inventory. A lost opportunity​. What if MyRoomPass.com can help generate a 1% increase in occupancy? Airlines too have Perishable Inventory that cannot be sold once the flight takes off and hence offer Travel Passes at discounts ….. why not Hotels? Convert some of the lost rooms into $Cash via MyRoomPass.com https://www.qikinn.com/wp-content/uploads/2025/07/MyRoomPass-website-animation-gif.mp4 How MyRoomPass Works MyRoomPass.com helps Hotels to generate cash in advance of the Guest stay by offering rooms at a discount with flexibility of stay dates. Hence, hotels may sell rooms in advance which are valid for X months in the form of a Pass. Hotels can also configure multiple passes with different room configurations and validity periods. This provides upfront cash to the Hotel when the Pass is purchased by the Guest who is planning a future stay. MyRoomPass.com can also be used to build a base occupancy of 10-15%. The Pass could be purchased by FIT’s, Business travellers who travel frequently, and MICE organisers who may want to secure rooms in advance of their future events. MyRoomPass does not dilute your ADR!! The rooms sold via MyRoomPass.com need not dilute your current ADR because hotels can choose to have a minimum lead time between purchase and first stay! Hence, whilst MyRoomPass.com helps to generate cash from perishable inventory, hotels are able to continue yielding the current rates for higher ADR. 3 Easy Steps in Configuring MyRoomPass Step 1 – Sign Up Sign up by logging into MyRoomPass.com and filling up the necessary information. We will then send you an agreement for confirmation before proceeding further. Step 2 – Setup Hotel Information Our team will work with you to setup the configuration for your Hotel in MyRoomPass.com. This includes information which is relevant to your Hotel, pictures, room information and also policies such that Customers can view this information when they purchase the Pass. Step 3 – Configure your Room Pass Ensure the OTA offers competitive commission rates, rate parity, and the ability to adjust strategies as needed. Who will be Target Customers for your Room Pass? Your hotel Room Passes will have a varied audience which you can target accordingly. Besides FITs, Hotels can consider selling the Pass to Tours & MICE organisers who will be looking for discounted accommodation. MyRoomPass.com allows them to buy the rooms in advance and promote them together with their events accordingly and giving them flexibility in their sales efforts. At the same time, Hotels can also work with wholesalers in a more organised manner with MyRoomPass.com, eliminating the manual processing and tracking of the usage of the allotments. MyRoomPass.com is also ideal for your Corporate travellers! Companies as well as businesses which have constant travel such as call centres, multinationals, hospitals, etc. can now buy the Pass for their staff and customers’  use at a discounted price and flexibility. MyRoomPass.com will also be promoting the site via various social media sites with online marketing and promotions, such as Facebook, Google, Instagram, etc. All of this is to provide additional exposure for your Hotel Pass to the general public. Remember, you have “Nothing to Lose” by participating in MyRoomPass.com  Explore Now Book your hotel room pass today and choose your stay dates whenever you want. Explore Now Related Resources

Choosing the Right OTAs for Your Hotel In this article, we will explore… Choosing the Right OTAs for Your Hotel As an independent hotelier, selecting the optimal Online Travel Agencies (OTAs) to partner with is a crucial decision that can significantly impact your bookings and revenue. This article will guide you through the key factors to consider when evaluating and choosing the best OTAs for your property. 1. Understand Your Property’s Needs Target Audience: Understand the demographics and travel preferences of your typical guests to identify OTAs that cater to them. Are they budget-conscious travelers seeking deals? Luxury seekers looking for exclusive experiences? Booking Patterns: Analyze your historical booking data to determine the OTAs that drive the most direct and repeat bookings. Identify any seasonal trends or specific market segments that perform well on certain platforms. 2. Assess the OTA’s Reach and Exposure Global Presence: Consider the OTA’s international reach and ability to attract travelers from your key source markets. Marketing Channels: Evaluate the OTA’s marketing activities, including search engine visibility (SEO/SEM), social media presence, and email campaigns. How effectively do they promote your property to potential guests? Brand Reputation: Assess the OTA’s brand recognition and perceived credibility among travelers. A strong brand reputation can significantly influence traveler trust and booking decisions. 3. Consider Commission Rates and Parity Commission Rates: Negotiate the most competitive commission rates that balance your profitability and the OTA’s value proposition. Rate Parity: Ensure the OTA offers rate parity and allows you to maintain consistent pricing across all booking channels. This prevents price discrepancies that can confuse guests and damage your brand image. Flexibility: Seek OTAs that provide the flexibility to adjust commission rates and pricing based on market conditions and demand. 4. Evaluate the OTA’s Reputation and Branding Positive Reviews: Check for positive guest reviews and feedback about the OTA’s customer service and booking experience. Industry Recognition: Look for OTAs that have received industry awards or certifications, indicating their commitment to excellence and customer satisfaction. Partnerships: Consider OTAs that have established partnerships with reputable industry players and brands, which can enhance your visibility and credibility. 5. Prioritize Flexibility and Control Contractual Terms: Ensure the OTA’s contractual terms align with your business goals and allow for the flexibility to adjust strategies as needed. Avoid long-term contracts that limit your ability to adapt to changing market dynamics. Reporting and Analytics: Choose OTAs that provide comprehensive, real-time reporting and analytics. This data will help you track your performance, identify areas for improvement, and optimize your marketing efforts. 6. Review the OTA’s Technical Capabilities Seamless Integration: Ensure your property management system (PMS) can seamlessly integrate with the OTA platforms. This allows for automatic synchronization of rates, availability, reservations, and guest information, saving you time and reducing errors. User-Friendly Interface: The OTA’s booking platform should be intuitive and easy for guests to navigate. A smooth and user-friendly experience encourages bookings and minimizes cancellations. Robust API: Evaluate the OTA’s API capabilities to facilitate smooth data exchange and real-time rate and availability updates. Mobile Optimization: Prioritize OTAs that offer a mobile-responsive and optimized booking experience for your guests. With the rise of mobile bookings, a seamless mobile experience is crucial. Key Takeaways: Understand Your Needs Clearly define your property’s target audience, booking patterns, and business goals to guide your OTA selection. Assess Reach and Reputation Consider the OTA’s global presence, marketing channels, and brand recognition to maximize your exposure. Prioritize Flexibility Ensure the OTA offers competitive commission rates, rate parity, and the ability to adjust strategies as needed. Evaluate Technical Capabilities Prioritize OTAs with seamless integration, user-friendly interfaces, and robust API functionality. By carefully considering these factors, you can select the right OTAs to maximize your hotel’s online visibility, attract more bookings, and drive revenue growth. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

Tips on How Hotels Can Keep Up With Trends for More OTA Bookings In this article, we will explore… Tips on How Hotels Can Keep Up With Trends for More OTA Bookings Tips on How Hotels Can Keep Up With Trends for More OTA Bookings Online Travel Agencies (OTAs) have become a dominant force in the hospitality industry. To thrive in this competitive landscape, hotels must adapt and implement strategies to increase their OTA bookings. Here are some key strategies:   1. Optimize Your OTA Listing High-Quality Images and Videos: Visuals are crucial. Showcase your property’s best features with professional photos and engaging videos. Detailed and Accurate Descriptions: Craft compelling descriptions that highlight your unique selling points and target specific traveller interests. Competitive Pricing: Regularly monitor competitor pricing and adjust your rates accordingly to remain competitive. Mobile Optimization: Ensure your OTA profile is mobile-friendly, as a significant portion of travellers book on their smartphones. 2. Leverage OTA Tools and Technologies Channel Managers: Integrate with channel managers to streamline inventory management and pricing across multiple OTAs. Business Intelligence Tools: Utilize data analytics to track performance, identify trends, and make informed decisions. OTA-Specific Promotions: Participate in OTA-sponsored promotions and packages to increase visibility and attract more bookings. 3. Focus on Guest Experience Manage Reviews: Respond promptly to both positive and negative reviews to demonstrate your commitment to customer satisfaction. Offer Flexible Booking Policies: Cater to travellers’ evolving needs by offering flexible cancellation and booking options. Personalize the Guest Journey: Use data to personalize communication and offers based on individual traveller preferences. 4. Build a Strong Brand Presence Consistent Branding: Maintain a consistent brand identity across all OTA platforms to reinforce your unique personality.Social Media Integration: Leverage social media to showcase your property and engage with potential guests.Direct Booking Incentives: Offer exclusive perks and discounts to encourage direct bookings while maintaining a strong OTA presence. By implementing these strategies, hotels can effectively leverage the power of OTAs, increase their online visibility, and drive more bookings in today’s competitive travel market. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

What Is Expected Of Hotels In 2025 In this article, we will explore… What Is Expected Of Hotels In 2025 To remain competitive, hotels need to adapt to the ever-changing hospitality landscape. In 2025, guests expect more than just a comfortable bed and a clean room. They want personalized experiences, cutting-edge technology, and a commitment to sustainability.   Here are some key expectations of hotels in 2025: 1. Hyper-personalization Gone are the days of generic hotel stays. Guests expect a tailored experience that caters to their individual needs and preferences. Hotels can achieve this by leveraging data analytics to understand guest behavior and offer personalized recommendations for dining, activities, and amenities. 2. Seamless Technology Technology is at the forefront of the hospitality industry, and guests expect a seamless digital experience. This includes contactless check-in and check-out, mobile key access, in-room voice assistants, and personalized recommendations delivered through a mobile. 3. Sustainability Sustainability is no longer a trend; it is a necessity. Guests are increasingly choosing hotels that prioritize environmental responsibility. Hotels can demonstrate their commitment to sustainability by implementing eco-friendly practices, such as reducing water and energy consumption, using renewable energy sources, and minimizing waste. Hotels that demonstrate a commitment to sustainability will attract environmentally conscious travellers. 4. Wellness Wellness tourism is on the rise, and hotels are responding by offering a range of wellness amenities and services. This includes fitness facilities, healthy dining options, yoga studios, healthy dining options, spa treatments and wellness programs. Hotels can also promote wellness by creating a relaxing and rejuvenating atmosphere throughout the property. 5. Local Experiences Guests are looking for authentic experiences that connect them with the local culture. Hotels can offer this by partnering with local businesses, organizing cultural tours and activities, and showcasing local art and crafts. This allows guests to immerse themselves in the destination and create lasting memories. 6. Value for Money With the rise of budget-friendly travel options, guests are looking for value for money. Hotels must offer competitive pricing, transparent fees, and flexible cancellation policies. They must also provide exceptional service to justify the cost of their stay. In conclusion, hotels in 2025 must adapt to the evolving needs and expectations of today’s travelers. By embracing technology, prioritizing sustainability, and offering personalized experiences, hotels can create a competitive advantage and attract loyal guests. By meeting these expectations, hotels can attract and retain guests, build brand loyalty, and thrive in the ever-evolving hospitality landscape. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

How To Improve Guest Service, Satisfaction, Build Loyalty and Increase Positive Reviews In this article, we will explore… several strategies hotels can use to elevate their service How To Improve Guest Service, Satisfaction, Build Loyalty and Increase Positive Reviews Many hotels today struggle with improving Guest Satisfaction and Loyalty. The key factor is how hotels deal with their guests at all the different touchpoints to create a memory for the traveller. Several strategies hotels can use to elevate their service: 1. Personalized Guest Experience • Tailor services: Collect data on guest preferences (like room temperature, favorite amenities, dietary restrictions) and use this information to customize their stay. • Greeting guests by name: Simple gestures like addressing guests by name can make them feel special and valued. • Offer local experiences: Provide guests with local guides, recommend activities, and help arrange excursions based on their interests. 2. Training and Empowering Staff • Customer service training: Ensure that staff are trained to handle all types of guest interactions professionally and empathetically, especially in challenging situations. • Empower front-line staff: Allow employees the authority to solve issues without always escalating them, which can increase efficiency and make guests feel cared for. • Consistent standards: Ensure that all staff are trained to meet a consistent level of service excellence, from housekeeping to front desk personnel. 3. Streamlined Communication Multiple touchpoints: Allow guests to communicate through their preferred method (phone, email, text, hotel app) for ease of contact. Pre-arrival communication: Send personalized emails or messages before arrival to confirm bookings, provide check-in instructions, and share any special offers or upgrades. Mobile check-in/out: Offering easy digital check-ins and check-outs through mobile apps can reduce wait times and increase convenience for tech-savvy guests. 4. Improve Room Quality and Cleanliness Consistency in room cleanliness: Ensure that rooms are consistently clean and well-maintained. Regularly inspect rooms to meet the highest cleanliness standards. Quality of amenities: Provide high-quality toiletries, fresh linens, and comfortable bedding. Small touches like premium coffee or a pillow menu can elevate the experience. Well-maintained facilities: Regularly check that all amenities (Wi-Fi, air conditioning, lights, etc.) work properly and are in good condition. 5. Use Technology to Enhance the Stay Smart room controls: Offering rooms with smart thermostats, lighting, or entertainment systems that guests can control from their phones or a bedside device can improve convenience. Room service via app: Allow guests to place room service orders or make requests via an app, reducing wait times and increasing satisfaction. Feedback systems: Use digital platforms (like surveys or QR codes) to gather guest feedback in real-time so that issues can be addressed before checkout. 6. Offer Exclusive Amenities and Services Complimentary upgrades: Whenever possible, offer room upgrades, late checkouts, or early check-ins to loyal guests or those celebrating special occasions. Unique amenities: Some hotels enhance the experience with things like fitness classes, cooking demonstrations, or guided tours of local attractions. Spa, wellness, or concierge services: Offering wellness services (massages, facials, yoga) or assisting with personalized travel itineraries can add an extra layer of luxury. 7. Address Issues Proactively Anticipate guest needs: Regularly check in with guests to ensure they’re happy with their stay. This can be done through in-person inquiries or via messaging apps. Resolve complaints swiftly: If a guest expresses dissatisfaction, address the issue quickly and offer a fair solution. Responding with empathy and efficiency can turn a negative experience into a positive one. Follow up post-complaint: After resolving an issue, follow up with the guest to ensure they are satisfied and that no further issues remain. 8. Leverage Guest Feedback for Continuous Improvement Act on reviews: Pay close attention to guest feedback on platforms like TripAdvisor, Google Reviews, or internal surveys. Address recurring issues and highlight positive feedback to staff. Monitor social media: Engage with guests on social media, respond to comments, and resolve any concerns quickly. 9. Create a Loyalty Program Incentivize return visits: Offer loyalty programs with benefits like free nights, room upgrades, early check-ins, or access to exclusive events or promotions for frequent guests. Make rewards meaningful: Guests should feel that the loyalty program offers real value and is easy to use. Simplifying the process for earning and redeeming rewards encourages guests to return. 10. Enhanced Safety and Security Ensure guest safety: Invest in the latest security measures, including in-room safes, secure locks, and visible security staff. Clearly communicate safety protocols to guests, especially in light of heightened health concerns. Health protocols: Cleanliness and hygiene standards should always meet or exceed industry norms, especially in high-touch areas. By implementing these strategies, hotels can offer a more seamless, personalized, and memorable guest experience, which in turn can lead to greater customer loyalty, increased word-of-mouth referrals, and better reviews. It is about creating a balance between technology and the human touch, providing comfort and convenience, and continually refining operations. Sign Up Now Try QikRes© booking engine for change. See how easy it is our booking engine when designed with simplicity in mind. Join over satisfied members who have already discovered the benefits of Qikinn©. Sign Up Now Related Resources

How Much Does A Typical Hotel Pay for OTA Bookings? In this article, we will explore… How Much Does A Typical Hotel Pay for OTA Bookings? Key Benefits of the QikRes© booking engine How Much Does A Typical Hotel Pay for OTA Bookings? There has been much debate about the dominance of OTA’s in the industry and also many hotel chains are now pushing back aggressively against the OTA’s. However does this mean the end of the OTA’s ….NO!!! The fact is that many hotels do a poor job of selling their rooms online and hence, the OTA’s are actually helping hotels achieve desirable occupancies, although be it at a higher cost. They provide exposure on the global stage for the hotel which otherwise would not be possible for smaller hotel groups and independents. However in this process, many hotel managers have resigned to the fact that they will depend on OTA’s to sell their rooms! By doing so, many do not realize that they have just given their customer away to the OTA’s and hence, have lost the ability to reach the customer directly. During the Covid pandemic this became very apparent when hotels which were totally dependent on OTA’s had difficulty sustaining as they had not taken the trouble to build direct relationships with their guests! The fact of the matter is that we need the OTA’s to help us expose our hotels to the greater market out there but that does not mean that we give up all our customers to them! Hotels need to start building a relationship with their customers and this all starts from the simple process of the first contact, e.g. the booking! A typical 100 room hotel today which has about 65% occupancy and 50% OTA customers with an average rate of $100, will be paying at least $200k in commissions. Imagine what can be done with the additional income if the hotels could divert some of the traffic to their direct website! Convert Your Lookers Into Bookers Skip the Middleman, Book Direct: QikRes© – Your Hotel Booking Engine UbiQ offers the full feature rich QikRes© Booking Engine to help hotels drive more direct bookings and enhance guest satisfaction and loyalty. The key benefits of the QikRes© booking engine include the following: 5-Star Mobile Responsive Website Faster and More Efficient Booking Process Flexible Sell Options with Geo-Fencing Multiple Customer Choice Package Options Personalized User Experience Integrated Payment Solutions Enhanced Distribution for Hotels User-Friendly Interface Integration with Other Services AI Chatbot Availability In summary, QikRes© is enhancing hotel bookings by using advanced technology to make the process quicker, more convenient, and tailored to individual preferences. This benefits both consumers and hotels, resulting in better user experiences and optimized revenue for hotels. Enquiry Now Click here to schedule a consultation and explore how our reservation engine can revolutionize your business. Talk to us Related Resources