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Monetizing Lost Rooms Into Ca$h
Monetizing Lost Hotel Rooms
Hotels Lose an Average of 35%
Room Nights a Year!
That’s 12,775 Unoccupied Room Nights a Year for a 100 Room Hotel = Perishable Inventory
- Hotels are never full 365 days a year!
-
Hotel occupancies are currently projected
to be an average of 65% -
All unsold rooms are Perishable Inventory.
A lost opportunity.
What if MyRoomPass.com can help generate a 1% increase in occupancy?
Airlines too have Perishable Inventory that cannot be sold once the flight takes off and hence offer Travel Passes at discounts ….. why not Hotels?
How MyRoomPass Works
MyRoomPass.com helps Hotels to generate cash in advance of the Guest stay by offering rooms at a discount with flexibility of stay dates. Hence, hotels may sell rooms in advance which are valid for X months in the form of a Pass. Hotels can also configure multiple passes with different room configurations and validity periods. This provides upfront cash to the Hotel when the Pass is purchased by the Guest who is planning a future stay.
MyRoomPass.com can also be used to build a base occupancy of 10-15%. The Pass could be purchased by FIT’s, Business travellers who travel frequently, and MICE organisers who may want to secure rooms in advance of their future events.
MyRoomPass does not dilute your ADR!!
The rooms sold via MyRoomPass.com need not dilute your current ADR because hotels can choose to have a minimum lead time between purchase and first stay! Hence, whilst MyRoomPass.com helps to generate cash from perishable inventory, hotels are able to continue yielding the current rates for higher ADR.
3 Easy Steps in Configuring MyRoomPass
Step 1 – Sign Up
Sign up by logging into MyRoomPass.com and filling up the necessary information. We will then send you an agreement for confirmation before proceeding further.
Step 2 – Setup Hotel Information
Our team will work with you to setup the configuration for your Hotel in MyRoomPass.com. This includes information which is relevant to your Hotel, pictures, room information and also policies such that Customers can view this information when they purchase the Pass.
Step 3 – Configure your Room Pass
Ensure the OTA offers competitive commission rates, rate parity, and the ability to adjust strategies as needed.
Who will be Target Customers for your Room Pass?
Your hotel Room Passes will have a varied audience which you can target accordingly. Besides FITs, Hotels can consider selling the Pass to Tours & MICE organisers who will be looking for discounted accommodation.
MyRoomPass.com allows them to buy the rooms in advance and promote them together with their events accordingly and giving them flexibility in their sales efforts. At the same time, Hotels can also work with wholesalers in a more organised manner with MyRoomPass.com, eliminating the manual processing and tracking of the usage of the allotments.
MyRoomPass.com is also ideal for your Corporate travellers! Companies as well as businesses which have constant travel such as call centres, multinationals, hospitals, etc. can now buy the Pass for their staff and customers’ use at a discounted price and flexibility.
MyRoomPass.com will also be promoting the site via various social media sites with online marketing and promotions, such as Facebook, Google, Instagram, etc. All of this is to provide additional exposure for your Hotel Pass to the general public.
MyRoomPass.com allows them to buy the rooms in advance and promote them together with their events accordingly and giving them flexibility in their sales efforts. At the same time, Hotels can also work with wholesalers in a more organised manner with MyRoomPass.com, eliminating the manual processing and tracking of the usage of the allotments.
MyRoomPass.com is also ideal for your Corporate travellers! Companies as well as businesses which have constant travel such as call centres, multinationals, hospitals, etc. can now buy the Pass for their staff and customers’ use at a discounted price and flexibility.
MyRoomPass.com will also be promoting the site via various social media sites with online marketing and promotions, such as Facebook, Google, Instagram, etc. All of this is to provide additional exposure for your Hotel Pass to the general public.
Remember, you have “Nothing to Lose” by participating in MyRoomPass.com
